Asset Depot is a digital repository of design assets and textures. The goal of this project is to create a brand that provides designers with unique assets that inspire them to create. Boston lies at the center of this project. The surrounding areas are where I found, photographed, and scanned all of the materials in the collection.
2022
Digital Asstes
Marketing Design
PhotographyLinks
Asset Depot
Brand Book
I captured found objects around Boston and organized them into thematic packs: Alleyways, Found Letterforms and the Boston T System. After isolating each object, I transformed them into digital design assets. Targeting digital designers and creatives, I crafted branded materials to promote these packs. I crafted a distinctive brand system to guide the marketing strategy and establish a splashy brand identity. The brand embraces vibrant colors, high contrast, and bold, extended typography, while ensuring that the focal point remains on the unique assets.
To bring the digital assets to life and demonstrate their use, I made them available online for download and created unique collages to showcase the brand.
*Let’s Talk.
Info
roman.distefano@gmail.com
Roman Distefano
RESUME
Projects
iFactoryInfinitude
Asset Depot
CAMD
Scout Collateral
IllustrationsExperienceiFactory
Interaction Designer
Northeastern University
Creative Co-op
KIND Snacks
Design Co-OpEducation
Northeastern University
BFA in Graphic and Information Design
April 2022 • Boston, MA
Skills
Web Design
Motion Design
Brand
Photography
Illustration