Don't Be Blue

Don't Be Blue

Don't Be Blue

Don't Be Blue

Don't Be Blue

Visual Campaign

Full Campaign Book - 2020

Full Campaign Book - 2020

Don’t Be Blue aims to confront the issue of device addiction and encourage people to recognize the harmful effects of blue light. The call to action here is to take a break from our devices and to be more aware of the time we spend on them. By seeing the intense imagery in this campaign, the audience will have the space to have a moment of introspection about their phone use and whether or not it is benefiting them.

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The photography in this poster series is an expository look at what our phones do to us at the extreme. The models are lifeless and entranced by the devices that they are hidden behind. The wordmark has supporting taglines and the logo is creatively placed to emphasize the aspect of eyes.

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Technology Sticker

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Screen Assets

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Video Asset

Final Collateral Book