DREI LÖWEN

brand development

Drei Löwen is an online soccer media company based in Germany. Two other designers and I were tasked with creating a logo and brand identity.

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The Process:

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Since the title directly translates to “Three Lions”, we wanted to incorporate imagery of threes along with hexagons, representing soccer. The final logo depicts three hexagonal lions stacked on top of one another.

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Cocogoose Pro is a funky sans serif with a lot of attitude. In an uppercase state, the typeface evoked a dignified and almost royal feeling, which is what we wanted to express about the company.

I created these graphics in collaboration with two other designers: Micayla Chow and Samantha Marchesi. We wanted to give the company a regal, robust feeling by incorporating royal blue and a dignified gold.

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Final Mockup:

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