UX redesign of a student-run venture accelorator
As part of Northeastern's Scout Studio, my team and I were tasked with creating a better user experience for ventures in the university's IDEA program. The first half of our project was dedicated to research, user interviews, persona-making, and journey mapping. From there, we took our findings and turned them into print deliverables that would accompany ventures as they moved through the IDEA process.
The lightbulb graphic shows a funnel-like progression through the stages of the IDEA program.
The wheel demonstrates the cyclical nature of the 'Ready' stage and how it may take multiple passes to make it to the next stage.
This is a standard 'Sales Funnel' which we simplified and made brand-friendly.
Our final research report: