Role: Design Co-op
Team: Iva Mileva, Mikaela Mendizabal, Dan Reisman
The visual language at KIND is very clean, stripped back, and reflective of their products. As a designer, it was my job to uphold that brand image across a multitude of marketing assets.
Below are a series of one-pages that I designed to advertise new products at an upcoming vendor market that KIND attended. I used KIND’s overarching brand guidelines to inform my design and added the product’s respective nutritional information.
I often worked to create systems of designed assets. Along with a product launch would come email blasts, in-store ads, social images, and more. Each product was to have it’s own, unique visual system while still feeling like it belonged in the KIND Snacks family.
One of the more experimental things I got to create during my time at KIND was a series of videos and graphics for the company’s social media pages. Below are two interactive animations I created using Photoshop.
