Role: Design Co-op
Team: Iva Mileva, Mikaela Mendizabal, Dan Reisman

The visual language at KIND is very clean, stripped back, and reflective of their products. As a designer, it was my job to uphold that brand image across a multitude of marketing assets.

Below are a series of one-pages that I designed to advertise new products at an upcoming vendor market that KIND attended. I used KIND’s overarching brand guidelines to inform my design and added the product’s respective nutritional information.

2019_1114_Cereal_OnePager
2019_1119_CSNutClusters_OnePager
2019_1118_PobioticClusters_OnePagers
2019_1118_Energy_OnePager

I often worked to create systems of designed assets. Along with a product launch would come email blasts, in-store ads, social images, and more. Each product was to have it’s own, unique visual system while still feeling like it belonged in the KIND Snacks family.

2019_1216_NBB_EmailSignature_v3-02
2019_1216_NBB_EmailSignature_v3-01
2019_1216_NBB_EmailSignature_v3-04
2019_1216_NBB_EmailSignature_v3-03
Portfolio2021-33

One of the more experimental things I got to create during my time at KIND was a series of videos and graphics for the company’s social media pages. Below are two interactive animations I created using Photoshop.