Role: Project Lead
Team: Cassidy Hart, Sara Hartleben, Ariel The
Literacy Movement 4 More is a non-profit whose mission is to promote literacy around the world through the construction of libraries and provision of crucial educational materials such as technology and school supplies. My team and I at Scout Studio partnered with them to create a new visual identity and marketing website for them. I led a team of designers and developers to create a logo, visual system, website, and other brand components.
Final logo and wordmark for LM4M. We combined imagery of the giving hand with a book to succinctly show how this non-profit serves the public.
Our tactile colors and patterns represent the nature of the hands-on work that LM4M does. Primary colors guide the visual system to evoke a child-like excitement and serve as a fundamental base to build upon.
Tasked with creating a marketing website for LM4M, my team and I wireframed a four-page site to which we applied our new brand. The website serves to quickly inform the user as well as engaging them with testimonies, worldly impact, and encouraging them to donate.