iFactory
Web Design
Brand Refresh
Higher Education2024
Live Site Coming Soon 🔗
Minnesota West
Our primary objective was to encapsulate the essence of Minnesota West through the powerful theme of "Pride." By distilling the institution's unique characteristics into a singular idea, we aimed to forge a strong, unified brand voice that communicates what it truly means to "Learn with Purpose."
Learn With Purpose, Live With Pride
Below are a selection of the visual moodboards we used to start developing the design language for the college's brand refresh. Each moodboard features a curated collection of imagery, color palettes, typography, and textures that reflect the spirit of Minnesota West.
Bringing it to Life
I also integrated a set of unique animations for special moments throughout the site, enhancing user engagement. This comprehensive guide equips the Minnesota West team with the necessary tools to maintain the site’s vibrancy, ultimately creating an inviting and immersive experience that reflects the college's pride and sense of community.